Considered clothing for men and women. Honest fabric, quiet detail and a fit that lasts far beyond one season, priced with everything included and delivered across India.
Everything is cut from the same intent — good cloth, quiet detail and a fit you will still reach for next year.
For her
Dresses, tops, denim, skirts, co-ord sets, knitwear and outerwear for every day and every occasion.
Shop women
For him
Shirts, tees, polos, denim, trousers, jackets and knitwear cut for an easy modern fit.
Shop menThe most recent pieces to join the collection.
The pieces our customers keep coming back for.
Dresses, knitwear, denim and separates that carry from desk to dinner.
Overshirts, knitwear and light outerwear built for the in-between months, in fabric that holds its shape wash after wash.
Shirts, tees, denim and outerwear that work as hard on a Monday as a Saturday.
What is being saved, shared and bought this week.
Short production lots in special fabrics. When they are gone they are not repeated.
Combed cotton tees in a heavier 240 GSM knit, cut to hold their shape and dyed in small lots.
Garment-dyed cotton shirting in a short run of colours, finished with mother-of-pearl buttons.
A seasonal run of separates in the shades we could only get for one production lot.
The fit is exactly as described and the cotton is far better than I expected at this price. Ordered a second in another colour the same week.
Sizing guidance on the product page was spot on, so no exchange needed. Delivery took four days and the packaging was plastic-free.
Lovely drape and it has kept its shape after several washes. The price on the page is genuinely what you pay, which is rare.
On every order across India, with no minimum spend and no charge added at checkout.
Unworn pieces with tags can be returned or exchanged within seven days of delivery.
UPI and cash on delivery, with payment handled by a PCI-compliant gateway.
Measurements and fit notes on every product page, so the right size arrives first time.